I will probably comment most on are the ones that fall just shy of the mark – they have smart or clever premises, but their execution is lacking. Unfortunately it is all too indicative of most people’s current attitudes towards their work, and it is a shame that whoever created the initial idea wasn’t committed enough to see it through to completion accurately.
The prime example of this is a commercial that ran several years back for the Nissan Sentra. This ad featured two crash test dummies fighting over getting into the car with the tagline “everybody wants to drive it.” Clever, it caught your attention, there was only one glaring problem. The dummies were fighting over the passenger side door. Maybe the crash test dummies were British, maybe it was a sly allusion to the fact that they just can’t afford the premiums on their insurance anymore after the number of wrecks they typically get into so they had to be passengers. What it said to me was “no one wants to drive it.” Whoops – probably not the message intended. But I bet it was awesome in England.