Friday, November 30, 2007

Alea: On the Famed Magazine Cover Indicator


Alea Blog posted the image above and links to this study of magazine covers as contrarian signals. Time to cover short dollar trades. Whoops too late!

Are Cover Stories Effective Contrarian Indicators?

TOM ARNOLD
University of Richmond - E. Claiborne Robins School of Business
JOHN H. EARL
University of Richmond - E. Claiborne Robins School of Business
DAVID S. NORTH
University of Richmond - E. Claiborne Robins School of Business


Abstract:
Headlines from featured stories in Business Week, Fortune, and Forbes were collected for a 20-year period to determine whether positive stories are associated with superior future performance and negative stories are associated with inferior future performance for the featured company. “Superior” and “inferior” were determined in comparison with an index or another company in the same industry and of the same size. Statistical testing implied that positive stories generally indicate the end of superior performance and negative news generally indicates the end of poor performance.

( hat tip: Abnormal Returns )

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